Why no one cares about your brand.

I have a riddle for you. You wake up in the morning and instinctively reach out for your phone. Of course you go on your social media pages and the first thing you want to check is what Coke has tweeted today. You must have missed so much over night.  Question: Who are you?  Answer: Coke Brand Manager.  Any chance you are someone else? Yes, …

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Rumor has it your campaign does not work.

At first it was a rumor. A famous star of children TV shows is a bad girl. She parties hard. She is into different substances. She is not the role model for kids as most parents would imagine. Then there were compromising photos taken by paparazzi and published by all gossip portals and magazines. She started losing followers. Her agents denounced gossips, threatened to sue. …

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All Eyes on Me. Why Influencer Marketing fails.

Imagine you get invited to a big party (however difficult it is in global pandemic times, but let’s allow this fantasy from the land of ‘long time ago’). You dress to impress and come with hope of enjoyable or at least interesting evening. You arrive at the house of the host, no one welcomes you at the door. You let yourself in, the place is …

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