Rumor has it your campaign does not work.

At first it was a rumor. A famous star of children TV shows is a bad girl. She parties hard. She is into different substances. She is not the role model for kids as most parents would imagine. Then there were compromising photos taken by paparazzi and published by all gossip portals and magazines. She started losing followers. Her agents denounced gossips, threatened to sue. …

Let me read this…

All Eyes on Me. Why Influencer Marketing fails.

Imagine you get invited to a big party (however difficult it is in global pandemic times, but let’s allow this fantasy from the land of ‘long time ago’). You dress to impress and come with hope of enjoyable or at least interesting evening. You arrive at the house of the host, no one welcomes you at the door. You let yourself in, the place is …

Let me read this…

About the Lost Boys of the Neverland 

There are some stories that do not age well. The Peter Pan story is such a case. I bet most people who’d put on even the Disney version of it on a Saturday afternoon, thinking it’s a great idea for family entertainment, would end up in a disbelief on how one can pack so many racist and misogynistic concepts into one cartoon. Peter lives in …

Let me read this…

Leaving the weaker behind. How civilized are you? 

You know those quotes that make rounds through internet? Those that are supposed to inspire you or make you think about the IMPORTANT STUFF? There is one assigned to Margaret Mead, one of the most recognized anthropologists of all times. Allegedly, she was asked by a student what was the earliest signs of civilization that she came across? Hunting tools? Clay pots? Signs of religious practice? Her …

Let me read this…